This course will help you understand the basics of brand building and growth, and how to use those principles to grow your business. You will learn about the theory and practice of branding, how to define, design, and build brands, and how to use brand knowledge to drive growth and success.

Length of Training: 1 day (7 hours)

Course Learning Outcome:

1. Reproduce marketing strategies that truly grow brands.
2. Comprehend the importance and drivers of penetration in brand growth.
3. Recite the key benefits and limitations of target marketing.
4. Outline methods to create relevant saliency.
5. Distinguish the key to brand innovation to increase brand recognition.

Course Outline:

Evidence-based Marketing

• Common marketing mistakes
• Marketing metric

How Do Brands Grow

• Big brand vs small brand
• The double jeopardy law

Growing Customer Base