Learn how to use funnels, web stories, and quizzes to generate leads for your business. This course teaches you how to plan a funnel that gets people to click on a call to action and buy from you. You will learn how to develop web stories that generate leads for your business.

Besides, you will be given a year of access to the best solution that can match your needs: boost your engagement rate, generate more qualified leads, a recruitment tool, e-commerce, get more feedback, etc.

Skill Area: Digitalisation

Level: Certificate Level 3 C2, P3, A2

Length of Training: 2 days (7 hours each day)

Course Learning Outcomes:

  1. Comprehend the characteristics and benefits of web stories and their application in marketing. (C2) 15% - Quiz (Blended: Tutorial+Practical)
  2. React to and manage web stories using the quiz funnel approach to ensure a successful lead generation page (P3) 10% - Quiz (Tutorial)
  3. Present your product or service in an engaging way by including a quiz question that will encourage the user to take action, and then provide a relevant offer to entice them to purchase. (A2) 35% - Individual Assignment (Blended: Tutorial+Practical)
  4. Reproduce a web story using the tools provided by the platform and create a quiz funnel. (P3) 25% - Project (Blended: Tutorial+Practical)
  5. Extend the knowledge of how to create, implement, and manage a quiz funnel traffic distribution strategy. (C2) 15% - Quiz (Blended: Tutorial+Practical)

Course Outline:

Getting to know Web Stories (CLO1) 0.5 / After Training: Browsing Internet = 1.0