This comprehensive course is designed to guide you through every aspect of setting up, managing, and optimizing your TikTok Shop. From onboarding and registration, to product management, promotions, ads, and customer service, we cover it all. Plus, we'll dive deep into crucial analytics that will help you understand your audience and optimize your sales.
Whether you're a marketing executive, a small business owner, or an entrepreneur, this course will equip you with the knowledge and skills needed to leverage TikTok Shop for your business.
Length of Training: 2 days (14 hours)
Course Learning Outcome:
- Understand the process of onboarding and setting up your TikTok Shop account and master the techniques to manage products, handle orders and shipping.
- Develop skills to design and execute effective promotions and campaigns on TikTok, including boosting videos and livestreams with ads.
- Learn how to use and interpret different types of TikTok Shop analytics to better understand your audience and optimize your shop's performance.
- Understand TikTok Shop and TikTok business policies and algorithm to maintain shop health, and use content to grow discovery, aiding in overall business growth on TikTok Shop.
- Learn how to use TikTok Ads to promote the products effectively thru different sales channels.
Module 1: Introduction
- Introduction to the Course
- Understanding TikTok Shop and its Impact on eCommerce
Module 2: Onboarding
- How to Register and Set Up Your TikTok Shop Account
- Managing Your TikTok Shop Account
Module 3: Operation Preparation
- Understanding Your Homepage: What You Need to Check
- Managing Your Account and Preparing for Operations