Neuromarketing is a relatively new area of marketing, where marketers use neuroscience to determine how the human brain works when it comes to buying products and services. This includes understanding brainwave patterns and other psychological activities when people decide what to buy, which could help companies to understand their clients better and use that knowledge to improve customer service.

This course contains all the details on how to implement neuromarketing into business and life. Students will learn how to use brainwaves to market and sell products and services and how to understand what makes people buy or not buy.

Length of Training: 1 day (7 hours)

Course Learning Outcome:

  1. Comprehend the basic neuroscience behind marketing and how it relates to consumer behaviour
  2. Perform neuromarketing strategies that enhance brand awareness and customer engagement through the use of neuroscience in the design of marketing campaigns and advertising.
  3. React with empathy and understanding to the actions of target audience in an effort to influence them.
  4. Extend an understanding of marketing psychology and how it impacts consumer behaviour.

Course Outline:

Introduction

Cognitive Bias